I am examining Phil Sickora’s profile. He is selling himself as an average college student. He has fun and has a lot of friends. His content posted seems to relate to his images. On the right side of his page is a buffalo wild wings ad and an adidas Basketball ad. The buffalo wild wings ad has a football in the background. This is an pathos appeal, in that the fact that there is a football probably means the bar has a lot of sports. On the adidas Basketball ad, there is a picture of Pete Rose. This is a logos appeal as people are more inclined to follow adidas if they think Pete Rose is a part of it. The adidas ad seems relevant in that Phil seems to be interested in sports.
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